Questions About Network Marketing Definition

Donna asks…

Who has the best definition for blog marketing?

There are posts from blogs and articles on websites that are so outdated due to the amount of links pointing to certain sites that the rankings for certain keywords “blog marketing” in this case that current tips and suggestions seem out of touch with today’s market.
We have bben very busy lately catering to the needs of our clients and we are curious as to other peoples opinions as far as the lack of fresh material concerning social media marketing.


Blog Marketing is all about marketing your websites products and services through blog writings. After you write blogs, u submit it into various Social Networking sites like digg,technorati etc..You also go for rss feeds ..These things are done to attracy traffic and initiate sales leads..thats it!

John asks…

What is the concept of globalization?

Also how does globalization progress? What things would prevent globalization from progressing? Did it happen at a slower or faster rate in the past?
If anyone could answer these questions I have that would be wonderful thanks.


Globalization is a world wide phenomenon rapidly taking shape due to the gradual removal of international trade tariffs (as stipulated in WTO – World Trade Organization) and also due to amalgamation of capital markets of the world. For example, you would notice that although the Airbus A300 is partially manufactured and assembled in France, but many of its major parts like fuselage, wings and many other major components are manufactured in different countries comprising the European Union.

In addition ot this, major multinational industries have created manufacturing facilities in developing countries where cost of labour, men and material is far less than in developed countries, many their product cost-effective and competitive in the international market. Lately, IT and internet related e-commerce has provided a new definition to global trade and economic activity. IT, has literally converted our world into a global village, i.e. We can effectively interact while sitting on our desk tabled with laptops connected to various web portals and social networks. Globalization is progressing rapidly with the progress/innovation in technology, especially Information Technology.

Ken asks…

What’s the difference between hi-def ready and hi-def installed?


HD installed TV’s have a High definition-capable receiver already installed in the set. HD ready TV’s usually need to have a set-top box added (this is a receiver) in order to receive the high-definition signal. Both are capable of displaying 1080i pictures, but only the HD installed TV can receive the signal without the box.

It;s kinda like when cable first came out and everyone needed a cable box so they could watch digital cable. Same deal here.

HD installed TV’s are generally about $400-600 more than those without installed receivers. Your best bet is to go ahead with a TV with a receiver.

ON the other hand, if you use Dish Network or another satellite provider, you do not need an HD installed TV, because the dish company will provide you with a receiver for your sattelite dish. (This is why they make TV’s that do not have receivers – they market to satelite users, a growing number of people in the US) The dish receiver will transmit a HD signal to the HD ready set, which it can display.

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Questions About Mlm Software

Thomas asks…

Direct Selling Software?

I am looking for direct selling end user software, where end user can get advanced features, and updated intems.



Do you know MLM Developers? I have designed my software from This company. Really amazing software and wonderful services. MLM Software provide realtime reports. Important feature is it provide pre-reports for benefit and losses from network.

You can visit MLM Software from link

For Demo visit


Carol asks…

where can get mlm geneology software?

i have planned to start a business with direct marketing system.i wanted to know where can i get the geneology software ( something like which is used in multi level marketing companies ) as per my specifications.


Download a torrent client install it on your system… Then goto a torrent site or find your required software torrent through google….
You can download torrent client from or
and the torrent sites are,, and many more..
Good luck

John asks…

Legal Advice Required | MLM Fraud Jinesh Balakrishnan?

Hi Friends,

His name jinesh and he is from tirupur and works in software company. He is the person who introduce all the fake MLM Business to the public. He Recently promoted following fake MLM businesses

2.GMMail Services

All the business are based on the internet. He knows all these businesses are fraud because he is getting money he promoting to public’s. Many peoples are lost money because of him. I want to punish him legally please provide me the suggestion on the same.

Also i want peoples keep away from this person this is general suggestion for save your money and your family.



The problem is that his name is a fake name, hence no entity can really find him.

Not to be mean, but if this guy got money out of you, it’s *your* fault by being naive. He probably has tons of money from naive people, and hence he can and will bribe the judge(s) were you ever to be able to bring this to a trial. People start fake online fraud companies all the time. It’s up to *you* as the ‘consumer’ to do your research *before* sending money to some anonymous person or website.

Sometimes I really think people in a certain country are incredibly naive, thinking they can ‘get rich quick’ via internet schemes. However, the scammer has done just that. He got rich quick because of gullible people.

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Questions About Multi Level Marketing Products

Mandy asks…

Multi Level Marketing (MLM) : hate it or like it?

honestly..i dont like it!>.<
i dont like the way that they (people who use this system) use to persuating they's friends to join with them
they usually lie,insist they's friends with anyway only for catch they's goal…
i cant understand,why they can do this to they's own friends? are they not worry if all of they's friends angry and dont wanna to meet them again?
if i in their position,i prefer not to use that system to get a lot of money.because eventhough i need money,i dont want lost my real friends too.


For an MLM / Network Marketing opportunity to work you need Affordable Products That Sell Well And Marketing Systems That Work !!

1. You need products that sell like Chocolates at Easter-Time, Toys at Christmas, Turkeys on Thanksgiving or Cold Drinks during a summer heat-wave.

2. The products must be AFFORDABLE to most people, EVERYBODY must be able to afford to buy them and the products MUST be consumable, so they generate REPEAT BUSINESS (this is SO important!)

3. You can’t be asking your prospects to pay anything up-front, like an associate joining or registration fee, or be made to buy some kind of “Business starter kit”. (That’s a No -No!)

4. The business system, support system and marketing plan must be SO SIMPLE and is MUST BE very EASY TO FOLLOW, so that even a complete novice should be able to generate healthy, on-going, weekly earnings within just a few short months

Here’s a great example:

Thomas asks…

Anybody got scammed by Online MLM (multi-level-marketing)?

And are there any legitimate online earning programmes that are not MLM?


I have spent hundreds of hours researching work@home opportunities in the last couple of months and it’s my opinion that 98%+ of what’s out there are scams and the 1%+ that isn’t either pays pennies on the hour or ise-bay which is very hit or miss because you have to pay for ads, pay for paypal and sell the right product at the right price. I even tried surveys and got 35,000 e-mails in my inbox now (See for yourself, go to yahoo mail sign-in, enter> opinionatedwayne overwhelmed <as the password, I've removed all personal info from that account). Many people will send you links and even claim they make good money because recruitment is a big part of any scam. Even free offers do nothing more than link you up with scams. I encourage you to spend your time and money elsewhere, where it would be better spent. I know this isn't the answer you were looking for but it's the truth and from my heart. I've given up on legitimate work at home opportunities and now spend my spare time trying to help people from being scammed. These theives exploit and steal from people trying to better their lives financially, people who can not afford it. I wish you luck.

Charles asks…

Multi Level Marketing question, can you help?

I have come into a extremely wonderful opportunity of a multi level type of business. It hasnt been launched yet but I have faith that it will be great. Now I have never done MLM businesses before but I do know that there is a lot of “pounding the pavement” of sorts. How do you get started doing it. I havent the slightest idea…can any of you help with some knowledge…personal experiences. No negativity please.


The first thing you need to do is to find out if this is a reputable company and what the history behind the founders are like and their track record. Are they reputable? Are they backing the business with their money or other peoples? Do they have integrity? Is the product something everyone can benefit from?
Next, get your names list ready-100 people, and friendship farm- look for friends who have friends. Is there a franchise like approach to the business? Is there follow up materials? Is there a website for info about this like mine- What are you offering? I am looking for a real estate broker in Indiana- do you know of anyone?

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Questions About Network Marketing

Sandy asks…

Do ANY of these networking marketing businesses work?

Just curious. I work in marketing and have a BBA. I’ve ALWAYS been against network marketing but they seem to be able to keep luring people into these programs like amyway, FHTM, it works. BUT it seems like the ones they recruit usually fall off.

A lot of people say the point is just gaining money via recruits?

What’s the deal? Is there any merit in these business models?


Network marketing businesses fail at a rate which is slightly less than traditional business. However network marketers (the people who join) fail at a rate which is very similar to people who start a small business.

The failure rate is very high, at around 98%.

In almost every case, in both traditional business and network marketing, one or both of 2 factors are at play:

1) The business itself doesn’t pass due diligence. The products or services don’t have sufficient differentiation and the market is too competitive, or the pricing is uncompetitive, or the marketing plan is ineffective (maybe because there’s not even really a valid consumer market and the only people buying are those who are trying to make money out of it). There are about 14 different points of due diligence that need to be checked out.

2) The person wishing to join is not suitable. Someone with no or little business experience, who is not coachable, not proactive, not disciplined or well organised, doesn’t know how to build quality networks or isn’t willing to learn, is highly unlikely to succeed.

If you have a viable business (get your accountant to go over it comprehensively) and you know how to build networks (ie, connect people together in a way that builds appreciation and loyalty to each other and to you), then that is a solid recipe for success in any field. If that viable business is a leveraged business (ie network marketing or the “social business model”) then the potential is even greater.

Donna asks…

How does network marketing help in economic development? Really?

Nowadays network marketing are getting louder and louder anywhere around the globe, many people engage to it, selling either food supplements or beauty products etc. But really how does it help in economic development of a country? I kind of have an idea but I still need to know more. So I hope someone could elaborate its essence to me, further.


I dont know about the scenario in usa but here in my country (sri lanka) many development happenned becouse of network marketing they are
1. They bought a lot of money into a person>s hand thus he could create jobs by investing them.
2.the company i work with is distributing solar panel, thus people have to buy these panel to join the business so a huge fall in fossill fuel will take place in the future thanks to network marketing

Mark asks…

Can I use network marketing, so I can get a critical needs lisence in California?

HI, i got my license revoked for a year until November of 2013. I currently go to school, but most importantly all of my income come from network marketing. As you know network marketing requires a lot of driving and I have been losing money, due to the fact that I can’t get to the meetings. Is it possible to put this as a family enterprise? To show that this is my income so I can get a temporarylicensee. Help is really appreciated. Thank you very much.


It is possible to get a hardship license, but the issuance is not guaranteed. You need to submit an application to the DMV, and they will decide if you qualify.

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Questions About Mlm Leads

Steven asks…

what is mlm lead?


In Multi-level marketing (MLM), or network marketing, the business recruits independents to distribute into their network. These prospects are known as MLM leads because they have shown some interest in the business opportunity. The MLM leads are, at first, usually comprised of the business owner’s friends, family, and acquaintances. Once these resources have been exhausted, the business owner must uncover new prospects to recruit into his or her network. This process, known as MLM lead generation, can be time consuming and quite costly.

Ken asks…

looking for MLM leads?

can you help with my MLM leads for my sponcered biz?

Many Thanks



The best leads you can get are the ones that you generate. Your leads will also be more targeted if you add your own personal touch. Participating in forums, building websites, article submissions, and classified ads are just a few of the ways you can generate leads on your own.

Best Regards!

Nancy asks…

How to Generate MLM Leads?


The first thing you must know is how to set up a capture page. A capture page is basically a single page website with some info and a place where your prospect can “opt-in.” Opting in is just signing in their name and email so you can contact them later (lead).

The capture page is what you advertise out to people so if they land on it they have to either give out their information or leave.

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Questions About Multi Level Marketing Products

Nancy asks…

What is the best Multi-Level Marketing company right now?


I don’t know about any great multi-level marketing but I do know about a great liner marketing plan.

I am currently working for a company called One24. I’ve worked for multi-level marketing companies before and never seen a dime of my money back. I’ve been working for One24 for the last couple of months and I am actually getting a pay check every month. One24 works on a linear compensation plan, so instead of just making money off of everyone you bring in, you also profit from people being brought in from people above you. Also, you only have to recruit one person per month. You don’t have to run around like crazy, bugging people to join. You bring one person on per month for 24 months. That’s it. Usually I don’t recommend work at home companies like this but I am currently trying One24 and it’s actually working for me.

Also, the product that the company is promoting is called Natraburst. It’s a super food blend that is excellent for you! I mix it with my orange juice every morning instead of my coffee.

If you think your interested in learning more you should check out my site:

Good luck!

Robert asks…

what is network marketing?

i wanna know best companies and their activity fields.


Multi-level marketing (MLM), (also called network marketing, direct selling and referral marketing, is a term that describes a marketing structure used by some companies as part of their overall marketing strategy. The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a down-line of distributors and a hierarchy of multiple levels of compensation.

The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.

Lizzie asks…

Fortune Hi Tech Marketing?

hello everybody, i am wondering if anyone knows Fortune Hi Tech Marketing and what it really does. they say yo have to pay 400$ when you start, and they’ll give you money as other people sign up. is that real? is it a scam like others? please tell me.


Nice… Welcome to the world of Multi Level Marketing. To tell you the truth Fortune Hi Tech Marketing probably does work. Most of the MLMs do. It just depends how much time and effort you spend doing it.

Many people complain about MLMs simply because they just don’t understand the concept. You multi-level market every day. Take for instance you going to the movies. You see something you like and then you tell a friend about it. They go see the movie and then tell their friends. Who makes the money is the Movie Theaters, Film Makers, Etc. The sad thing about this is that you don’t get anything for marketing the movie.

With MLMs they pay you for telling others about their products. MLMs use their channels (you) to do their advertizing and then pay you for creating those channels. Including Residual Income. You just have to do the work to make it happen. It’s not easy but if you have connections and tell others about the product they’ll pay you for others to use their products and services.

I do not have any direct marketing experience with FHTM but I can tell you that I entered another company that I found out that starts paying you as soon as you sign someone else up. It’s called Cal Nutrasciences a weight loss product that helps you lose weight without changing your diet. Great program. Check it out…

There I have some information about this company and you can email me from their to get more information about either MLMs or Products. The number one goal in any MLM is to make sure they have the product or service you’re really wanting to commit to. Just don’t go into something that you want to make money on. You first want the product and then when it works for you, you can share it.

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Questions About Network Marketing Leads

Chris asks…

How would you explain UKs de-industrialisation but still is one of the worlds leading manufacturers?

This is a geography GCSE question. UK has de-industrialized but is still leading manufacturer in the world. How would you explain this. Is it because the UK employs most of the quaternary sector and is where the research of new products is made and then ordered to be made in LICs? I would be grateful if you would give me a clear, full description about this topic.
Thanks ;)


Post war to the beginning of the 1980s was the busyiest time for growth in british manufacturing. British companies mass produced mainly cars and white goods such as fridges, freezers, washing machines etc and were supported by british sub manufacturers who made the component parts which were all fed into the main production plants. These plants were union driven and had massive clout in terms of control of the workforce, but they were slow and costly to produce items. The system worked since as the population was growing, more housing estates were built, more white goods needed etc. After the winter of discontent, the bloodymindedness of the unions paved the way for Margaret Thatcher to become elected in 1979 and she made changes toward a free market economy. She sold off many of the uk’s nationalised companies to private investors which meant raising the competition stakes. Most of the british factory institutions began to get broken up as the socialist network crumbled to capitalist ideals. Britain also joined the EU and the common market wa formed. The old boy network was gone and companies could now bid for work which meant putting in tenders, obviously the cheapest got the work. As the demand for mass produced items declined due to market stabilisation then the margins for profit on goods got tighter so in order to raise profitability it became cheaper to import goods from foreign countries where wages were lower, usually third world or developing countries. British companies now imported goods, either as a complete built unit or in component form and manufactured it here. As an example britain no longer has a british car industry, most cars are imported as in the case of Nissan, the cars are shipped in component for from Japan and are manufactured in the uk. Therefore we ne longer make the bits that make the car but we manufacture the end product. Because we no longer make the bits then those companies that would have done years ago have folded. Another example is chicken some of which is reared in Denmark can be killed and processed in Denmark but if it is packaged here then it can be classed as being british. The service sector has soaked up many of the jobs in the uk that were once manufacturing jobs, as manufacturing jobs have migrated to other countries.

Betty asks…

How do you get people to join a social network you created?

i just created my own social network i made a post on Facebook and twitter trying to advertise. but i need more. Any thing i can do?

This is my social network

Join if u want!!


I hope my answer was quick before your question get deleted for advertising
You shouldn’t advertise your website before at least 2-4 month of hosting. Spending money on advertising to lead people to a empty website ( with no other users ) will not capt them … You should advertise it to your friends first and your entourage first … Who said they will like it ?
Then if your friends find it cool they will advertise it for you without you knowing wish is called Network Marketing …

Charles asks…

How did the market crisis in the US turn Global?

How did the housing crisis and credit crunch in the US come to affect the rest of the world? I cant understand how such a domestic problem can lead the entire world into recession.


Even though immigration isn’t the hottest thing in America anymore, the US is still the melting pot of the world, that is the economics melting pot. Economies are often linked from nation to nation, just as your city’s economy is linked to those nearest to them. And just as the biggest city in your state seems to be the melting of business, NYC happens to be the center of finance for most of the US.

It just so happens that NYC and London are so prominent that they network the whole world into their markets, and every investor in the world has a twinkle in their eye whenever the financial markets of those two investment capitols make them some more money.

So when our financial markets decline because of the situation you described, so do all others attached, which in this case is everyone in the free world.

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Questions About Mlm Leads

Linda asks…

What is the absolute best way to get MLM leads?

I need to get 500 leads for the new program i’m in. I really wanna fill my matrix so I can get a lot of money every month. Does anyone know where to go or what to do? Please don’t give me something worthless.
I am in on the ground floor. I just don’t know how to get sign ups. Most of the people in my downline are spillovers. I really wanna fill my matrix. I want to get a new car.


First off, you said you need to get 500 leads to fill your matrix. I know it’s easy to focus on what’s in it for you, but take a step back and let’s analyze this.

I’ve been in the network marketing circle for over a decade and let me tell you, lead generation sounds a whole lot easier than it actually is.

Unless you’re a great salesman, getting leads that actually join and stick around can be difficult.

Sure you could go buy 500, 1000, or 10,000 leads, which will cost you hundreds of dollars and the conversion rate on that will be so low I can practically guarantee you will loose money, get frustrated and maybe even quit.

You need to start your focus on other people’s needs. A network marketing business isn’t about you it’s about other people. Please don’t waste you money on buying leads. Unless you want to get hung up on, wrong numbers or people not interested.

The best way to start attracting leads right now will probably cost you some money. Maybe set up a Google Adwords Campaign, write some articles on things you know about network marketing, start chatting with others in forums or social media sites.

Growing a network marketing or internet marketing business takes time (unless, like I said, you’re a great salesman, but most of those people will eventually jump ship) and you can’t expect to make a ton of money without first laying the foundation for your business.

Seriously, I’ve got some great information and free tools that may help you out on my blog. Check it out for what it’s worth and I wish you success

Chris asks…

Best Place For Buying “UK” MLM Leads?

Please List The Top 3 Places For Buying “Home Based Business Leads” in UK

All Your Help will be appreciated


Never ever buy leads period!

You have no idea what the leads are, where they have come from or anything. You will be wasting your time and your money by doing this.

There are lots of way in which you can generate lots of leads for your business without spending money.

Social media is the first place but you must do this right. I can help you with that.

Video marketing is the biggest thing on the internet right now, this will get you in front of 1000s of people at zero cost. I can also help you with that.

These are just a couple of the things you can do but the bst part is the leads you generate will be hot, fresh and ready to buy.

If you want any help please let me know or check out my blog at

Tristram Lodge

Maria asks…


Hi guys i have a some questions about leads and i hope you guys can help me.

1. Why do people buy leads?
2. What are the kinds of leads? (can u please give me some
3. What are the Highest price for Leads?And the Lowest
Price For Leads?
4. What do you call the people that are selling all kinds of
5. Can you earn great amount of money if you sell some

Name Phone Email Company
john 432-612-0000 Amway
meg 432-612-0001 Amway

Is this consider as Leads?Why?Can this be sold? (if yes) where can it be sold?

Thank you


1- People buy leads to allow them to contact their TARGETED market.

An accounting practice might want to contact only new business owners to sell their services to them. A landscaping company may want to contact families earning $200,000 and up with both couples working (hence no time for their lawn upkeep and landscaping).

These businesses understand that they don’t need to contact everyone — e.g. Why will a landscaping company contact those in trailer homes which do not have lawns and don’t have the resources to pay for such services?

2. Leads can be varied. They can provide demographic information — name, contact information, age, income, origin, etc. For businesses, leads can come with information on how much they spend for particular services (e.g. Spends $100,000 and up in IT services). Or it can simply be the name and email address of the person

It depends how the lead was collected and what its purpose is

3. Leads are sold per thousand. Some leads cost $350 per thousand while some costs $75 per thousand

4. Listbrokers. You can find examples of list brokers in

5. Customer databases (e.g. Leads) are a significant revenue source of companies. Catalogs for example, supplement their income by selling their customer information — hence if you buy from one, you can expect to receive catalogs from other retailers. Magazines also sell their subscriber information.

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Questions About Multi Level Marketing Model

Sharon asks…

Pros & Cons of MLM………?

MLM is generally good but looking for speciafically the Pros & Cons of the following- in MLM:

1) Company forced matrix system .

2) Individual matrix system.

Thanks all for the help & ideas.


Multi-level marketing (MLM) also referred to as Network Marketing is a business distribution model that allows a parent multi-level marketing company to market their products directly to consumers by means of relationship referral and direct selling.
Accurate information about multilevel marketing is not easy to get. Few publishers, editors, and broadcasters are willing to examine this topic in depth. Most reports reaching the public express what the companies and individual distributors would like people to believe. Nearly all MLM companies selling health-related products exaggerate their value, and the vast majority of people who become distributors do not make significant income.

Mark asks…

what is MLM please?


Multi-level marketing (MLM) also referred to as Network Marketing is a business distribution model that allows a parent multi-level marketing company to market their products directly to consumers by means of relationship referral and direct selling.

Independent unsalaried salespeople of multi-level marketing referred to as distributors (associates, independent business owners, franchise owners, sales consultants, consultants, independent agents, etc.), represent the parent company and are rewarded a commission relative to the volume of product sold through each of their independent businesses (organizations). Independent distributors develop their organization by either building an active customer base, who buy direct from the parent company and / or by recruiting a downline of independent distributors who also build a customer base, expanding the overall organization. Additionally, distributors can also earn a profit by retailing products which they purchased from the parent company at wholesale price.

Distributors earn a commission based on the sales efforts of their organization, which includes their independent sale efforts as well as the leveraged sales efforts of their downline. This arrangement is similar to franchise arrangements where royalties are paid from the sales of individual franchise operations to the franchisor as well as to an area or region manager. Commissions are paid to multi-level marketing distributors according to the company’s compensation plan. There can be multiple levels of people receiving royalties from one person’s sales.


Steven asks…

I’ve been offered to join Quixtar. is this good a company?

i work about 50-55 hrs/wk. but i need additional income. i was offered to join an e-business called Quixtar. Can anyone tell me if this is worth my time and money?


Quixtar is Amway on line. Amway is the oldest multi level marketing company and basically blazed the trail for that business model.

Some people hate it, some people love it. As with all business models like that, they have to tell you what the average representative makes. I think it is about $145 or so a month. Most make nothing, few do really well.

But those that do well work hard at it.

I think the company is solid and the products are good. But personally, I think there are many easier ways to make extra money.

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Questions About Network Marketing Books

Michael asks…

How can a person become a Search Engine Optimization/ Marketing consultant? What course or books are required?

I’d like to know what sort of training and materials are required to become a search Engine Optimization/ Marketing consultant.


SEO Books will be outdated very quickly. Your best source is to first have an excellent understanding of web development, html, asp, design concepts and design standards.

You need to take online courses. These can be expensive from the top online schools but worth it in the end. You need to sign up fro the best feeds, ezines, forums that are online.

You need to be familiar with Google webmaster guidelines, ppc, link building, sem and social networking.

You have to know how to market yourself as a professional. You best bet is after training find a mentor who can guide you and teach you the ropes.

Learn how to search for what you are looking for as well. If you want to do SEO and SEM, then know how to find best information online. There are many and what I feel is best you may not based on your time, budgets and so on. So do some heavy research and reading as that will help you grow as well.

Ken asks…

What TV network presents the most factual information?

What TV network presents the most factual information?
when you seek honest facts where do you start if TV is your main news source.
Annabell…you have to be kidding right? today even comedy central showed Hannity selling lies by showing a rally in August and saying it was that wacko Bachmann’s rally in DC. Fox is the station that lies the most not the most honest one…open your eyes girl!


The BBC, in the United Kingdom. It covers news on a world wide basis and can be seem in many markets in the United States. Check it out.


The BBC is the largest broadcasting corporation in the world. Its mission is to enrich people’s lives with programmes that inform, educate and entertain.

It is a public service broadcaster, established by a Royal Charter and funded by the licence fee that is paid by UK households.

The BBC uses the income from the licence fee to provide services including 8 national TV channels plus regional programming, 10 national radio stations, 40 local radio stations and an extensive website,

BBC World Service broadcasts to the world on radio, on TV and online, providing news and information in 32 languages. It is funded by a government grant, not from the licence fee.

The BBC has a commercial arm, BBC Worldwide, which operates a range of businesses including selling programmes around the world and publishing books, DVDs and merchandise. Its profits are returned to the BBC for investment in new programming and services.

The BBC is governed by the BBC Trust, which represents the interests of licence fee payers and sets the overall strategy. The Trust’s Chairman is Sir Michael Lyons.

The BBC’s Executive Board, chaired by the Director-General, Mark Thompson, manages the day-to-day operation of the corporation.

Thomas asks…

How much % I should save for marketing?

I’m starting an event planning business and am very strapped in the beginning stages for my marketing. How much of my earnings (%) should I put aside for marketing my new business?


That depends on the following:

– How long-term are your plans? Okay, cut them in half and assume that’s overly generous :P just kidding, kinda. The best medium for your ads is based on how long-term your goals are- and I’d shorten them if I were you.

– Every dollar you spend is going to be wasted and do nothing for you if you don’t use it intelligently. I’m hoping you know some stuff about advertising, opening a PR firm, but a curious number of those seem to be emerging lately. If the return you get on your advertising dollars is 0% or close to it, the portion you should invest is NONE.

– I don’t suggest buying listings in the yellow pages or online, unless you are in a very remote area with very few competitors. Plus they cost a lot.

– Go to and buy Secret Formulas of the Wizard of Ads (Roy H. Williams), and Cash Copy (Jeffrey Lant.) These do not affect substitution for knowing about advertising, but supplant it in a way that I think would make a very big difference.

– Finally, a mechanical answer. Based on these other things, conventional wisdom says start with 5-6% of your sales. That’s crazy and it neglects the “balancing” effect of a good location. Then, I’d say start by tripling that because of the industry you’re in, then multiply that result by your gross margin. Deduct your cost of occupancy compared to median in your area (if occupancy cost is typically 3% of sales in your area and yours is 9% because it’s a great location, then reduce by 6 points. If you’re working from home, call it a 0% cost and add the typical cost of occupancy.) Double the result. This brings your number to something realistic (since gross margin is half the number you want, and you want to amplify the impact of location since you’re a PR company) and you should have a nice starting point.

Now stick to that and don’t chicken out during the 3-4 months it takes for things to get rolling. Evaluate results after one year.

Or you could take the easy way out and spend 4% of your projected sales. This will make you feel good, like you did the right thing and it didn’t cost you a lot of money, but the impact of that kind of advertising will be ineffective.

BONUS ROUND: Invest $25 or $30 on the two books I told you about, and then Guerrilla Marketing. It’ll be a long time before you need to know more about marketing and advertising than that.

Finally, you’ll meet people who go their whole business lives without any advertising, no real marketing, and often no compelling reason people should do business with them. They are the fruits of one of three things: the good ol’ boy network (nothing wrong with that… Join it, don’t fight it), a good location with decent signage, or a yellow-pages ad in a decadent market. They’re only in business because of luck and no competitors of any competence or ambition.

You won’t have that luxury in event planning.

Good luck.

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